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Advance and inspire your marketing career

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New and Upcoming courses

Zero to $100M: The Ultimate Guide to Business Growth
Marisha Lakhiani
6 lessons
42 minutes
Certification

Zero to $100M: The Ultimate Guide to Business Growth

In this course, you’ll discover the two most important business levers for exponential growth. You'll also learn about crucial metrics and explore various tactics and strategies to achieve sustainable growth.
How to Develop a Competitive Research Workflow using Semrush's SEO Toolkit
Semrush Academy
7 lessons
38 minutes
Certification

How to Develop a Competitive Research Workflow using Semrush's SEO Toolkit

Learn how to analyze your competitors’ online presence, find keyword and backlink opportunities, and develop a competitive research workflow. This course walks you through six Semrush tools that can shed light on your competitors’ online strategies.
Keyword Research with Semrush: A Step-by-Step Guide
Semrush Academy
6 lessons
44 minutes
Certification

Keyword Research with Semrush: A Step-by-Step Guide

Learn how to navigate Semrush’s core tools for conducting keyword research, creating a keyword strategy, and uncovering new, winning keyword ideas. These tools will also help you uncover what your competitors are doing so you can get ahead.

All courses

marketing strategy course
SEO
Semrush Academy
3 lessons
30 minutes
Certificate
How to Create an Effective Marketing Strategy
Ready to move ahead of your competition? Developing an effective marketing strategy is a great place to start. In this course, you’ll learn the components of a solid marketing strategy, how to set business goals, and how to do a competitor analysis.
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analytics-for-in-house-marketing-teams
SEO
Jeff Sauer
9 lessons
1 hour
Certificate
Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers
This essential course is jam-packed with strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. You’ll learn exactly what to focus on so you can get more results while collecting less data.
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Social Media Marketing Crash Course with Janet Machuka
Social Media
Janet Machuka
6 lessons
1 hour
Certificate
Social Media Marketing Crash Course
Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.
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Jeff Sauer
SEO
Jeff Sauer
7 lessons
2 hours
Certificate
Fundamentals of Marketing Analytics
Gain a competitive edge by learning the fundamentals of marketing analytics. You will discover methods to measure campaigns through platforms such as Google Analytics, Google Search Console and Semrush to help analyze and optimize your strategy.
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Content Marketing Chima Mmeje
Content Marketing
Chima Mmeje
5 lessons
1 hour
Certificate
Content Marketing Principles for Business
This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.
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Devesh Khanal and Benji Hyam
SEO
Devesh Khanal and Benji Hyam
5 lessons
1 hour
Certificate
How to Boost Lead Generation with SEO
Learn how to strategically find keywords that have high buying intent so your traffic is more qualified and converts at a higher rate.
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Learn Digital Marketing with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Nathan Gotch

Nathan Gotch

SEO content advisor and founder of Gotch SEO.
Andy Crestodina

Andy Crestodina

Co-founder and Chief marketing officer of Orbit Media.